Direct Mail Marketing ROAS Calculator

Use this tool to calculate your total customer lifetime value, and your direct mail ROAS for short and long-term. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

Direct Mail Automotive ROI Calculator

Average Service Order or Monthly Dues

The average value of order or monthly dues

Average # of Billing (or Visits) Per Year

1visit(s)

1visit(s)50visit(s)

The average amount of times a typical customer uses your services in a year.

Average Number of Years You Keep a Customer

1year(s)

1year(s)50year(s)

The average number of years a customer stays with you.

Average Number of Referrals Made By One Customer

0referral(s)

0referral(s)50referral(s)

Quantity Mailed

2500pieces

0pieces5000pieces

Price of Each Mailer

$0.53

$0.53$3.00

Response Rate

0%5%

0.5% is the target benchmark response rate, but this can be improved with the right creative, call-to-action, mailing list, and strategy.

Retention Rate

0%100%

The percentage of customers who continue using your services.

Total Customer Lifetime Value Results:

Annual Value of Each Customer:

Lifetime Value of One Customer:

Revenue from Referrals:

Customer Lifetime Value (LTV):

Direct Mail Short-Term ROAS Results:

Increased Customer Count:

Gross Revenue:

Estimated Cost of Mailer:

Potential Net Revenue:

Short-Term ROI:

For every dollar spent on direct mail we return this many dollars in revenue.

Direct Mail Long-Term ROAS Results:

Quantity Mailed:

Response Rate:

Increased Customer Count:

Customers Retained:

Long-Term Revenue:

Long-Term ROI:

For every dollar spent on direct mail we return this many dollars in revenue.

If you are human, leave this field blank.

Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem.

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